My First ATA
After the excitement of my first crossbow season and then the Christmas holidays, I was looking forward to attending the 2015 Archery Trade Association (ATA) show in Indianapolis, Indiana. The show was to be held January 8th through the 10th at the Indianapolis convention center.
The ATA show is based solely on products related to the archery industry. This was going to be the first show/event that I attended pertaining to the outdoor industry. Reservations and planning had been made a year in advance, and I was beyond excited.
The first evening after we arrived, we went to the Outtech Innovations show. It kicked off the ATA with a performance from country music superstar Tyler Farr. It was an up-close and personal look at the upcoming 2015 products represented by Outtech. The event also included an all you could eat and drink buffet.
The next morning we got up early and made our way to the show floor. First, we attended a quick seminar from Campbell Cameras about filming your own hunts. As soon as I stepped foot in the showroom and heard elks bugling, bows “thwacking”, and turkey's calling, I knew this was the place for me.
I enjoyed walking around all day meeting some great people in the industry and looking at the amazing new products like the Horton Storm RDX, Zeiss Optics XB75 crossbow scope, and my favorite, the TenPoint Lady Shadow. But this whole trip I had anticipated meeting my inspiration and role model, Eva Shockey.
I was one of the first few in line waiting for my turn to meet Eva. When it finally came, she greeted me with a huge smile. Eva asked me about writing for a crossbow magazine and if I’d ever used a vertical bow? I told her I hadn’t tried a vertical bow, but that I'd always wanted to try one. She then informed me that she shot her first deer with a crossbow before switching to vertical bow hunting and that it was quite a change. Eva is doing much for women in hunting. Meeting her was the greatest moment of my life.
After I calmed down from meeting Eva, we walked around the show trying to take it all in and stopping to meet many of the hunting celebrities: Michael Waddell, Nick Mundt, Travis Turner, Jacob and Troy Landry as well as others. There were so many cool products that I can't wait to try them out this year.
The first day flew by and on the second day we attended the Media Direct Luncheon. It showcased the great new products that would be represented by Media Direct in 2015. Along with a great buffet lunch, we received personal demonstrations from each individual manufacturer.
The show continued on the 10th but sadly we didn't attend the show the final day. Archers spend over $674 million on their gear each year, and that amount keeps rising. Without all of it, we wouldn't be able to get the trophies that we get. The ATA show is a well put together show that showcased all of it.